Christmas 2 Mobile

Our work

Las Iguanas

Las Iguanas is one of the leading restaurant and bar brands in the UK, offering Latin American dishes and delicious cocktails.

For over seven years, Pretty Pragmatic has worked with the brand to build its digital presence, helping it grow and win new and returning guests.

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Our approach

Bottomless opportunity

For over the years, we’ve helped Las Iguanas leverage data, insights, customer behaviour and market trends to fuel growth and progression – whether leading the charge for Bottomless Brunch, pivoting to delivery early in the pandemic, rebuilding in the aftermath, or re-establishing their market leadership. 

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Our impact

Sizzling outcomes

With activity spanning across Instagram, Facebook, TikTok, Google Search Ads, YouTube, display and local SEO, we've helped the brand achieve significant growth during this time - with ads that really catch the eye.

We've also helped launch their loyalty app, improve their booking conversion rate, used analytics to identify booking behaviour trends to improve capacity management, and grown their non-branded search traffic to win more guests.

48%
increase in non-branded organic search clicks
60%
improvement in ad conversion rate
22%
over Christmas 2023 covers target
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