Honeycomb Houses, part of Brakspear Group, manages 10 unique pubs with rooms across the picturesque English countryside for guests to eat, drink, sleep and celebrate.
They turned to Pretty Pragmatic to craft a robust digital strategy to attract guests to all their stunning locations, from Oxfordshire to The Cotswolds.
Our approach
Welcoming audiences
We crafted a holistic digital strategy to appeal to a breadth of audiences, ranging from locals to tourists.
The plan included search, map, social, and SEO activity to drive bookings, walk-ins and event inquiries – whether for a Sunday roast, a wedding celebration or a weekend stay.
Our approach
Creating buzz with guests
We analysed industry trends and keywords to inform paid campaigns that drive regular trade, seasonal activity, offers, and events across the 10 venues.
Leveraging search, proximity-based targeting and map activity, along with compelling creative, we attract both locals and tourists to book a meal, stay or event at Honeycomb Houses.
Our impact
Cheers to that
Watertight tracking was put in place with Google Analytics 4 and Google Tag Manager, tracking a range of events for effective ROI modelling, benchmarks and optimisation.
Research and insights from search ads were used to inform the ongoing SEO strategy that would ensure it wasn't just paid activity that would bring regular guests and revenue through the doors at their stunning locations across the UK.
Work
Some more examples of the impact we've made with our clients.
Contact us
We're all ears
Get in touch if you'd like to discuss your next project.